"It’s a given for me to be a feminist," Efva explains. “Feminist take no shit and Take no shit collections signal that no one should look down or step on you. With my messages, I want to spread empowering thoughts and build self-esteem, respect, love and humour.”
Equality and respect for each other's equal value regardless of gender, sexual orientation or background is obvious to Efva, as can be seen in many of her feminist statement collections. “You could say that some of my statement pieces are a reflection of life,” says Efva.
Whether it is about hope, to dare or human rights, Efva always mixes attitude with emotion. Efva's personality, statement-aura and messages complement each other and become stronger together. “I want to boost people with my design and let the jewellery become the conversation starter,” Efva says.
A piece of jewellery can hardly change the world. But a piece of jewellery can touch, inspire and initiate thoughts that can lead to change. A piece of jewellery can do more than just accentuate the beauty of the wearer. It can enhance the wearer's personality, strengthen and encourage people. Efva Attling is for the person who is not afraid to speak up and who appreciates a beautiful surface with deeper thought. By choosing a piece of jewellery from Efva Attling, you as an individual make a statement.
After her music career, Efva returned to her first life plan – to become a silver- and goldsmith. But touching people with words was something Efva wanted to continue with, so her jewellery collections with strong messages became the start for what she today calls "Beauty with a thought".