25 YEARS OF “BEAUTY WITH A THOUGHT

Celebrating

Celebrate 25 years of “Beauty With a Thought” with us – discover untold and personal stories behind some of Efva's most iconic pieces of jewellery.

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  2. 25 years of “Beauty with a thought”

Celebrating: “Homo Sapiens”

1996 is not only the year that Efva Attling started her jewellery brand, she also designed one of her most iconic pieces – the “Homo Sapiens Necklace”. in connection with our 25th anniversary, we get to take part of a surprising story about the necklace worn by none other than Madonna.

Celebrating: “Rainbow Freedom”

This year, Efva Attling celebrates 25 years as a jewellery designer, and we want to share stories behind some of her most iconic pieces. “Rainbow Freedom” is one of those special pieces, that with its strong message aims to put light on the LGBTQ movement.

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Celebrating: “Soft tear/Happy tear”

Take part in the personal story behind one of Efva's first collections, “Tear”. Pieces of jewellery that with their strong message has laid the foundation for Efva's design universe, which she today calls “Beauty with a thought”.

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Celebrating: “Angels”

During 25 years as a designer, Efva Attling has collaborated with a number of different aid organizations. The “Angels” collection is sold for the benefit of the Swedish Red Cross, and has for today raised more than 11 million SEK for the organization's important work.

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Celebrating: “Limited”

Follow Efva's jewellery journey from 1996 and discover the silver jewellery that symbolizes our 25th anniversary – the limited silver bar.

Celebrating: “Take no shit”

In connection with our 25th anniversary, the “Take no shit” collection is chosen by Efva as one of the collections that meant a little extra. Read about the collection which, since its launch in 2014, has raised more than one million Swedish kronor for Bris' important work.

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Celebrating: “Twosome”

During 25 years as a jewellery designer, Efva Attling has created many pieces of jewellery, which now have become modern classics. One of her most beloved collections is “Twosome” – a reminder that love conquers all.

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Celebrating: “The Wedding Ring”

Efva Attling celebrates 25 years as a jewellery designer, and we take a closer look at some of her most iconic pieces. Discover the story behind one of the very first wedding rings; “The Wedding Ring”.

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