25 YEARS OF “BEAUTY WITH A THOUGHT

Celebrating

Celebrate 25 years of “Beauty With a Thought” with us – discover untold and personal stories behind some of Efva's most iconic pieces of jewellery.

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  2. 25 years of “Beauty with a thought”

Celebrating: “Miss Butterfly”

In the 80’s, Efva wrote a song called “Miss Butterfly” which later on became the main inspiration to one of her most iconic jewellery collections with the same name.

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Celebrating: “Funky”

In connection with our 25th anniversary, we raise the idea behind one of Efva's most iconic collections “Funky” - whose design and messages are anything but modest.

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Celebrating: “Rose petals”

Efva Attling celebrates 25 years as a jewellery designer and to celebrate the occasion we take a closer look at some of her most iconic designs. Learn more about the story behind “Rose Petals”, a collection loved by many – including Meryl Streep.

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Celebrating: “Balls”

During her 25 years as a jewellery designer, Efva Attling has created many iconic collections. One of those is “Balls”, silver pieces that with their cheeky message even have boosted famous stars, like Oprah Winfrey.

Celebrating: “Moonwalk”

Efva Attling celebrates 25 years as a jewellery designer and we take a closer look at some of her most iconic collections. In 2010, the “Moonwalk” collection was released, containing pieces that today are modern classics – suitable for all ages, occasions and styles.

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Celebrating: “Homo Sapiens”

1996 is not only the year that Efva Attling started her jewellery brand, she also designed one of her most iconic pieces – the “Homo Sapiens Necklace”. in connection with our 25th anniversary, we get to take part of a surprising story about the necklace worn by none other than Madonna.

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Celebrating: “The Wedding Ring”

Efva Attling celebrates 25 years as a jewellery designer, and we take a closer look at some of her most iconic pieces. Discover the story behind one of the very first wedding rings; “The Wedding Ring”.

Celebrating: ”Rainbow Freedom”

I år firar Efva Attling 25 år som smyckesdesigner, och i samband med det lyfter vi några av hennes mest ikoniska pieces. ”Rainbow Freedom ” är ett av smyckena som betytt lite extra, och som med sitt starka budskap vill belysa och stå upp för LGBTQ-rörelsen.

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Celebrating: “Soft tear/Happy tear”

Take part in the personal story behind one of Efva's first collections, “Tear”. Pieces of jewellery that with their strong message has laid the foundation for Efva's design universe, which she today calls “Beauty with a thought”.

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Celebrating: “Angels”

During 25 years as a designer, Efva Attling has collaborated with a number of different aid organizations. The “Angels” collection is sold for the benefit of the Swedish Red Cross, and has for today raised more than 11 million SEK for the organization's important work.

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Celebrating: “Limited”

Follow Efva's jewellery journey from 1996 and discover the silver jewellery that symbolizes our 25th anniversary – the limited silver bar.

Celebrating: “Take no shit”

In connection with our 25th anniversary, the “Take no shit” collection is chosen by Efva as one of the collections that meant a little extra. Read about the collection which, since its launch in 2014, has raised more than one million Swedish kronor for Bris' important work.

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Celebrating: “Twosome”

During 25 years as a jewellery designer, Efva Attling has created many pieces of jewellery, which now have become modern classics. One of her most beloved collections is “Twosome” – a reminder that love conquers all.

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