Let your wedding ring reflect your personal style

THE CLASSIC WEDDING RING USED TO BE A SIMPLE RING IN RED GOLD. NOWADAYS, RINGS IN WHITE GOLD ARE JUST AS COMMON AS THOSE IN RED GOLD, AS ARE RINGS EITHER WITH OR WITHOUT DIAMONDS. CLASSIC OR TRENDY – WHATEVER METAL YOU CHOOSE, WE HAVE WEDDING RINGS THAT ARE JUST RIGHT FOR YOU.
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  2. Let your wedding ring reflect your personal style

Classic red gold – or stylish white gold? When choosing the metal for your wedding ring, it can be a good idea to consider your personal style and to look at the kind of jewellery and accessories you usually wear. Go through your other jewellery and find what you like to wear best. Do you have a more classic style? Then perhaps a traditional alliance ring in red gold might be your dream ring, such as the Big Stars & Signature Ring. Or do you want a stylish ring – one that really stands out? The Wide & Black Stars ring is a wide ring in white gold with black diamonds and is guaranteed to attract attention.

Matching or not?
Many people come to us to choose both their engagement and wedding rings. The most traditional approach is to choose the same metal for both rings, but there’s no right or wrong choice. It’s entirely up to you whether you and your partner want different metals or want to combine two metals on both of your rings. No matter which metal you and your partner choose for your rings, remember that they will reflect who you are and should feel like a symbol for you and you alone.

If you’d like more tips and advice, book a personal viewing at one of our concept stores.

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Red gold
A wedding ring in red gold is classic and timeless. Gold is one of the most durable of all known precious metals and cannot rust or oxidize. However, gold is also one of the softer and more malleable metals in existence. One gram of pure 24 carat gold can be stretched into a two-kilometre long thread, which can also be hammered into a foil thinner than 0.0001 mm, known as gold leaf. Pure gold is never used for jewellery because it is too soft. The most common variant of gold in use is called red gold, which is the same kind of gold that we in Sweden and the Nordic countries usually call “yellow gold”. It has a slightly warmer tone than pure gold and consists of a mixture – or alloy – of fine gold, copper, and silver. The amount of pure gold in the alloy is indicated in carats, where pure gold is 24 carats. Since pure gold is too soft to be worked and so cannot be used to create durable jewellery, we use only 18-carat gold.

Although an 18-carat gold ring in red gold is durable, it can still get scratches and small chips due to wear and tear. It needs to be cleaned frequently. Every day, the ring is exposed to dirt, grease, exhaust fumes, cosmetics, and other substances that may cause it to lose its lustre. Learn more about how to look after your wedding ring to make it last a lifetime here.

White gold
White gold has only been around since the early 20th century when it emerged as an alternative to the more expensive metal platinum, which had become increasingly fashionable in jewellery. White gold is produced by mixing red gold with a lighter metal. Depending on which metal is used the colour becomes more or less light.

The white gold we use is an alloy containing fine gold and the rare earth platinum metal palladium. White gold is a beautifully light and shiny metal, but in order to make the ring even shinier, a surface layer of the precious metal rhodium is applied using an electrolytic treatment called rhodium plating. As the ring is worn, this outermost layer of rhodium gradually wears away, so you can drop your ring off with us periodically for rhodium replating. Read more about rhodium pleating here.