March 8 is International Women's Day, which we at Efva Attling want to pay attention to. To respect each other's equal value regardless of background, gender and sexual orientation is always important and comes naturally for Efva, which many of her statement collections express.
Efva designs jewellery that she wants leads to conversations, that affects and boost people – that is what makes her design unique. To honour women's day, we have both jewellery and t-shirts that express women power to its fullest. Match your “We can do it” spirit with a pair of earrings or a necklace inspired by the Venus symbol from the Feminine collection.
In connection to Women's Day three years ago, a special t-shirt with the strong message "Feminists take no shit" was released. The collection, which contains both t-shirts and jewellery, symbolizes the importance of being respected for who you are and standing up for oneself and one's actions. "My thought with the ‘Take no shit’ message is to give strength, to get courage to stand up for yourself, not to be offended” says Efva.
Wearing a piece of jewellery or a sweater that carries a feminist message becomes a statement in everyday life. And for one person who has worn the "feminists take no shit" shirts, it became so much more than an everyday garment.
When asking Efva what feminism means to her, the answer is "Gender equality is more than equal pay. I know many men that have and would like to wear Feminists take no shit shirt." A few years ago she received a photo. The photo shows a newlywed couple in which the groom is wearing her t-shirt with the print "feminists take no shit" under his jacket.
We got the chance to talk to the groom, named Per, to hear the story behind his choice of wedding attire and his view on feminism.
What is feminism for you and why are you a feminist?
For me, feminism is equality for both sexes whether it is he or she, that's what feminism is to me. I believe in equal value for all fellow human beings regardless of gender or ethnicity, I am a feminist, fellow human and humanist.
Have you always been a feminist or when did you realize you were one?
I have probably been a feminist my whole adult life. I grew up with a single mother with great integrity and three sisters in the sixties and seventies, so my upbringing has affected me a lot. It became clear when I studied at a dance college for three years where the majority of the students were women with clear independence clarifying the importance of gender equality for me.
Why did you choose to get married in the "Feminists take no shit" t-shirt?
My wife and I chose to get engaged with rings designed by Efva Attling and my wife Eva wanted a wedding ring by Efva Attling as well. When we were in her shop in Gothenburg to look at wedding rings I saw her T-shirt with the message "Feminists take no shit ”. I instantly thought it was cool and that it would fit perfectly on mine and Eva's barefoot wedding on the beach at Österlen. I also wanted to wear the t-shirt to honour my then future wife, because to me she is a woman who does not take any crap from anyone. In other words, my wife is a female role model for me.
Do you pay attention to International Women's Day? If you do, how? I congratulate the women I meet at work and during the meetings I have that day.
What do you think is the best one can do, woman as man, to bring feminism forward? Treat everyone around you and everyone you meet with the same respect that you want to be treated with, regardless of whether it is a woman or a man and dare to say both verbally and in action when injustice becomes clear on gender issues.
Photo: Gustav Hallen
Take a stand and take no shit – discover some of our statement pieces and pay attention to International Women's day wearing pieces with a strong message.