“You can try to take away my colors, but you can never take away my pride.”
“When the Swedish athlete Emma Green was to compete in the Olympic Games in Moscow 2013, she had painted her nails in the colours of the rainbow as a silent protest against Putin's non-acceptance of homosexuals” Efva says. “The Swedish Olympic management didn’t support this so Emma had to remove the colours on her nails.”
“This is where the idea started to grow – I wanted to make a piece of jewellery with the colours of the rainbow stamped in silver. Then even people in the countries that do not accept HBTQI can wear a strengthening piece of jewellery that stands for the Pride movement.”