Balls is what you can call a real statement collection, both with its shape as well as the message behind the design. “The silver balls are beautiful as they are, but you can also embrace the thought behind the design”, says Efva. “I've got balls', that's a way of thinking; I can do this, I'm brave!”
“I’m a feminist and the expression ‘I’ve got balls’ also stands for equality, such as equal pay for equal work between men and women. I often do like this with my design, it's not just a piece of jewellery but also a deeper meaning and a name. That's why I call my design ‘Beauty with a thought’.”
The first pieces in the Balls collection were launched in 2014, but you can see significant elements of retro in the design. “The inspiration for Balls comes from the 60's when big silver balls were in fashion”, says Efva. The jewellery is beautiful to wear both together or as solitaires. One of Efva's personal favorite is the Balls ring; “The ring is playful, elegant and cocky. It's beautiful and captivating, especially if you love silver.”
This autumn, the collection will be adorned with two new pieces: a necklace and a pair of earrings. “The necklace with the silver ball really radiates 100% ‘simplicity’. The earrings are super cool, where you can change places on the big or the small ball. A big ball behind the ear or vice versa.”
Over the years, Efva's design has been carried by a long list of famous names, from Madonna to Meryl Streep. In 2018, the Balls ring was fronted on the cover of Oprah Winfrey's O-Magazine - worn by none other than Oprah herself. Efva says:
“When I lived in New York, I had an agent who worked with different stylists. Oprah's stylist chose the Balls ring for Oprah. It was a great feeling to see her on the cover of her own magazine, carrying my design.”
Get inspired by Efva's selected pieces of jewellery in connection to her 25 years anniversary. Which since the start back in 1996 has become some of her most iconic pieces.