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Celebrating: “Rainbow freedom”
This year, Efva Attling celebrates 25 years as a jewellery designer, and we want to share stories behind some of her most iconic pieces. “Rainbow Freedom” is one of those special pieces, that with its strong message aims to put light on the LGBTQ movement.
“You can try to take away my colours, but you can never take away my pride.”– Efva Attling
What has been unique about Efva's jewellery collections since the beginning of her career in 1996 is the thoughts and strong messages behind the design. Changing and improving the world through design is difficult, but creating pieces that start conversations and make people think is the foundation for what Efva calls ”Beauty with a thought”. She wants her pieces to initiate change by highlighting important and current topics – such as feminism, equality and peace.
In 2014, the iconic Rainbow Freedom pendant was released, which is a great example of a piece of jewellery whose message shows the importance of respecting each other's equal value and the right to love whoever you want, regardless of gender, sexual orientation or background. “It’s a piece of jewellery that I am very proud of. This way, you can always wear the rainbow flag, even if you just want to do it in a discrete way” says Efva.
“You can try to take away my colours, but you can never take away my pride.”– Efva Attling
What has been unique about Efva's jewellery collections since the beginning of her career in 1996 is the thoughts and strong messages behind the design. Changing and improving the world through design is difficult, but creating pieces that start conversations and make people think is the foundation for what Efva calls ”Beauty with a thought”. She wants her pieces to initiate change by highlighting important and current topics – such as feminism, equality and peace.
In 2014, the iconic Rainbow Freedom pendant was released, which is a great example of a piece of jewellery whose message shows the importance of respecting each other's equal value and the right to love whoever you want, regardless of gender, sexual orientation or background. “It’s a piece of jewellery that I am very proud of. This way, you can always wear the rainbow flag, even if you just want to do it in a discrete way” says Efva.
You can try to take away my colors,
but you can never take away my pride.
-Efva Attling