Efva's specialty is playing around with words and expressions. This gives another dimension to the jewelry, 'As I used to write lyrics I still want to move people with words. I call my design "Beauty with a Thought", she says.
￼“The love for our destiny” in Latin. I found this expression in a book by psychoanalyst Rollo May and it struck me that this is the way I feel about life. I have been given this life and it is up to me to make the best of it.
Amor Vincit Omnia
￼“Love conquers all”. Love is the most powerful force there is. If you follow your heart you will have the strength to change your life. But it often starts with loving yourself. This is true. Believe me, I know.
In collaboration with the Swedish Red Cross, I created this necklace after the Tsunami disaster of 2004. All proceeds go to the Red Cross. My inspiration was children dressed as angels. They are wearing angel wings. In the tsunami, so many children lost their lives. Hence the thought of angels.
￼“I was once a hippie visiting music festivals and Woodstock. With that in mind I created the Arrow Collection.”
￼“Sic itur ad astra” means ”the way to the stars” in Latin. You can do more than you think. Always aim high, since nothing is impossible. Reach for the stars.
The number eight is a sign of happiness and prosperity in Asia.
￼“I've got balls.”
“The Art Deco period has always inspired me, so when I passed an elevator in Barcelona the idea for the Barcelona collection was born. And if you look closely you can see the sign of peace.”
“Bend Over, and you might get it.”
“I saw a fantastic black and white photo of Bianca Jagger from the 70’s. Bianca is a fashion icon and a strong woman with integrity. In the photo, she wore a necklace that inspired this collection, my homage to Bianca.”
Bow Wow Wow
“A clean and feminine collection. For every woman.”
Breathe & Exhale
Breathe in. Breathe out. In with the good, out with the bad. Fill your lungs and oxygenate your blood. Lower your stress levels with a deep breath.
In these times of stress and constant focus on the future, it is more important than ever to ”seize the day”. You never know what tomorrow will bring. Why put things off until tomorrow when you can live and enjoy today?
Catch A Falling Star
“Catch a falling star and wish for everything you dream about. Only you can make your dreams come true.”
“‘Working on a chain gang’ is an old cool song that have stayed in my head. The Chain Gang collection is for men and women, it’s rough yet stylish.”
“Listen to your heart, follow your heart and always have a crazy heart.”
“Reach for the sky. Dreams are made to be reached.”
￼“Like the moving onyx in the silver, you are the dancing queen...”
“Femininity with a soft strength.”
We are all our own person with our own dreams, vision, and expressions. Who can define normal and who are we to judge...
Divorced With Children
Two silver rings held together by a smaller ring in 18k gold. A symbol for a relationship that didn’t last but that brought something beautiful – the children – the gold.
“Just a simple dot can make a difference.”
“The garden of Eden - inspiration from nature.”
Efva Loves The Beatles
“My first music love... The Beatles. The songs, the voices, the guys, the force... their hairdos. Then and now... I love the Beatles.”
Freedom & Fortune
The anchor stands for hope and a longing for freedom. The black onyx tells a tale of happiness, fortune, and luck.
From Here to Eternity
The blockbuster from the fifties, ”From here to eternity”, went down in history with the iconic scene of Burt Lancaster and Deborah Kerr kissing by the water. Love, sun, salt and sexy ! What could be more romantic than this message of love that stretches for an eternity?
Like a fantasy image of Genie in the bottle, rub the jewelry and your wishes will come true.
Go Your Own Way
“Follow your inner instinct, this is your life you can go your own way like Fleetwood Mac sings.”
Sometimes we are very close to each other but at other times we are worlds apart. A split heart that shows that even if we drift apart we can find our way back again. Setbacks can make us stronger.
Heart to Heart
A wedding ring with a setting formed by two hearts and a diamond in between. A symbol of the strength of two hearts beating as one.
“The knowing man” in Latin. I divided the word and put each half on both sides of the dog tag. What I want to say is that all human beings are equal. Wear the piece with pride, close to your heart.
Hooked On Simone
“Inspired by the expressive singer Nina Simone and the generous jewelries she wore!”
When we feel lost, hope is there to give us power and strength again. It is the last thing to leave our side. We all need hope.
I strive to be a good person. To respect and be respected. Respect is a human right and obligation. Treat others the way you want to be treated yourself.
I Love Me Herkimer
“The magical and unique stone Herkimer Diamond with its 18 facetts, regardless the size, times 3”
A reversible piece with the words ”Imagine” on one side and ”Peace” on the other. The piece is a homage to John Lennon and his song ”Imagine”. In a collaboration with Yoko Ono, this jewelry will raise money for Doctors Without Borders.
“A beaming firework jewelry.”
“XX – kisses in English, kisses in Swedish, kisses in Finnish, kisses in Norwegian or kisses in Italian, I can never get enough!”
“Another way to connect with someone.”
The Swedish word for ‘love’.
“La la means I love you, with a red garnet as a symbol for love.”
The inspiration for Lifeline came when I sat at my mother’s sickbed and held her hand. I thought about our unique fingerprints and the life our mothers give us. Lifeline is a homage to all mothers.
Playful design that is mobile. The name Loopiloop is from an old 1960’s song by Ray Charles that I loved to dance to. And still do.
“Choose your colour stone to wear alone or to match many of them as stack rings.”
Love Beads Grande
“For many years I have worked with diamonds and precious stones mounted only in gold. Now I open up my design world by combining semi-precious stones with silver.”
“A bowl full of love”
“A love knot with hope that we are going to stay tight...always.”
“The magnolia tree flower.”
Make Love not War
This message of love is written in braille. There’s a contrast between the hard elements of a military badge
with a peaceful message.
“My inspiration for the Maui collection was a feeling of longing. A longing to be far away, walking with light steps in warm sand and surrounded by green, gurgling waterfalls and endless flowers.”
I found the expression ”memento vivere” in the book ”Loving Frank” by Nancy Horan. An amazing love story about Frank Lloyd Wright and Mamah Borthwick Cheney. When Mamah visits the Swedish author Ellen Key’s house, she sees a sign over her door that says ”Memento Vivere”. Remember to live.
In these times of always being online and available, stop, pause, and remember to enjoy life’s everyday moments. I believe we only have one life and it’s happening right now.
Me, Myself and I
A piece of jewelry that is about you. Take time to breath and do the things you keep putting off. Strengthen
yourself and find your path in life. Have the courage to change and be changed.
Back in the 80’s at the start of my music career, I wrote the song ’Miss Butterfly’. It was one of my first songs and the lyrics were about love (of course).
A thought of someone. This can be worn as a mourning jewelry. We all have someone we lost or someone we miss, whom we carry with us in our thoughts. This was a hard task for me to design, and it took me two years to find the shape. It’s like two hands coming together in an Asian way and there’s a place to engrave someone’s name on the other side.
That man has set foot on the moon is real evidence that nothing is impossible.
A globe with the important message that we need to take care of this earth. ”Feel the earth trembling, you and I listen to the heart of Tellus. Mother earth is calling us to take care of her”.
Now or Never
Long lasting love or an impulsive crush. Maybe you met someone years ago and are now discovering that you’re right for each other. Maybe you met yesterday. It is now or never.
“The difference is the attraction.”
“P+, a proton, is a neutron full of energy.”
“Strong. Beautiful. Playful. Sexy.”
The classic expression ”I have a dream” was coined by Martin Luther King in 1963. To me, peace is still high up on my wishlist.
The power of the hidden diamond. One knows it’s there but it’s shown only when the owner wants it to be seen.
Pencez de Moy
I found this expression, ”pencez de moy”, which means ”think of me”, engraved in a 14th century French ring at the National Museum in Stockholm. It is a precious gift to have someone thinking of you.
Pennies From Heaven
“During the 70’s when I was a model in Paris, king Yves Saint Laurent ruled. Influenced by that time I created these simple memory coins.”
“You can try to take away my colors, but you can never take away my pride.”
“‘Won’t you wear my ring around your neck’ – sparkles just like Elvis sang.”
“With this silver collection, Efva returns to where she started, to her 'Roots' - I sat in my studio and worked on a new collection. That’s how it started. For the blacksmiths from time immemorial and for me. Hammer, heat, shape, hammer, file, hammer, heat, shape.”
“My fantastic rose ‘Blue moon’ has been growing in my garden for over 15 years. My Rose Petal jewelry in silver or gold will last forever...”
Without fear. Do it. You don’t want to regret that you never did it.
“Ocean treasures. Like Pippi Longstocking I’m always treasure hunting. I found this beautiful shell on a beach one morning. I kept it a long time and now I’ve captured it’s shape and made it in sterling silver.”
Shape Of A Dream
“For the release of my ring ”Two of Us”, based on my hit song from 1981 with the same title, I asked my friend Björn Ulvaeus of ABBA for help with translation of the lyrics. It was important for me to keep the same feeling and spirit of the original lyrics and Björn got back to me with brand new lyrics and a new title - Shape of a Dream. I found myself facing the challenge of creating a piece of jewelry that matched the new title, Shape of a Dream. And I ended up designing a completely new jewelry line with diamonds and white gold that included earrings, a ring, and a necklace for galas, formal parties, and weddings. Who’d have guessed that Björn would end up working with jewelry? “I take great pride in the fact that my name is mentioned in combination with Shape of a Dream” says Björn Ulvaeus.”
“A solid silver coin with a band over it, as simple as that!”
When my son, Simon, was eleven, he created a playful cross made of brass in my studio. That inspired me to make this piece. I was also eleven when I made my first piece of jewelry. I suppose you could call it a family trait.
“When I travel and take a walk, I always see ‘The flower of the day’ or ‘Morning Glory’ as it is also known. The Latin name is Ipomoea tricolor. This plant can be seen in Sweden and in many other places across the globe. As it sleeps at night and opens itself to the daylight, I call it Sleeping Beauty.”
A piece that urges you to stand up for you opinions, thoughts and emotions. To be brave enough to stand by your word. To have a spine.
Swinging Love Beads
“With the silver feeling from the 60’s and a design that always feels classic and timeless. Let the cabochon cut stones swing and the colors playfully be reflected by the light.”
My inspiration from Brazilian amulettes more common with madonnas. I made it my way for boosting yourself.
Take No Shit
“My thought with the ‘Take no shit’ message is to give strength, to get courage to stand up for yourself, not to be offended.”
“No sad tears - only happy tears.”
“Simplicity is not an easy task.”
Time Will Come (Tiden Kommer)
In the western world, we say that time is passing and we are stressed out by the fact that time is slipping away. In the East, the expression ”time will come” gives a more relaxed and peaceful way to consider time. You can’t force it. It gives us a more calm, positive outlook on time. Think about that for a second.
Two of Us
I had a hit song in the 80‘s with my band, X Models. It was a ballad called ”Två av oss” and I wrote the music and the lyrics. It was about love and how we fit together like pieces of a jigsaw puzzle.
One ring is square and one is round, like two people with unique personalities that complement each other and become a stronger unit.
“This way the vikings started to design their jewelry. Twisted forged silver, gold or iron. I have interpreted our Scandinavian roots in my own way with the collection Vikings.”
Wild at Heart
Age is nothing but a number. I hope to be wild at heart and open to new things until the day I draw my last breath.
Yes & No Cufflinks
Is this a yes or is this a no? Your signal to your surroundings.
“You and I are linked together by love.”
“In the 70’s I had a quite intimate dance with David Bowie, he was a great dancer! The Ziggy collection is a reminder of a fantastic artist with an edge. And also what a clever and inspiring person Mr Bowie still is.”