Efva Attling has been designing eyewear since 2002. She launched her first collection of spectacle frames and sunglasses later that same year. "Of course I like to design frames with an attitude. I see eyewear as a piece of jewelry too. And some of my jewelry is made to match the frames. My eyewear is for men and women, young and old. It's classical music meets rock'n roll", Efva explains.