Celebrating: “Rainbow freedom”

“You can try to take away my colours, but you can never take away my pride.”– Efva Attling

What has been unique about Efva's jewellery collections since the beginning of her career in 1996 is the thoughts and strong messages behind the design. Changing and improving the world through design is difficult, but creating pieces that start conversations and make people think is the foundation for what Efva calls ”Beauty with a thought”. She wants her pieces to initiate change by highlighting important and current topics – such as feminism, equality and peace.

In 2014, the iconic Rainbow Freedom pendant was released, which is a great example of a piece of jewellery whose message shows the importance of respecting each other's equal value and the right to love whoever you want, regardless of gender, sexual orientation or background. “It’s a piece of jewellery that I am very proud of. This way, you can always wear the rainbow flag, even if you just want to do it in a discrete way” says Efva.

Efva designed her first collection “For a good cause” in connection with the tsunami disaster in 2004, for the benefit of the Swedish Red Cross. Rainbow Freedom is part of her “jewellery sold for a good cause” which today has grown into a collaboration with several different aid organizations, where we donate part of the income to help people or groups in the society, in need. For every sold Rainbow Freedom pendant, we donate a part of the income to the Swedish organization Regnbågsfonden. We do not see it as charity, but as our responsibility.

Our pieces “for a good cause” might be the perfect gift as they both have a strong meaning and at the same time make a difference for someone else. Explore all the pieces of jewellery and t-shirts that are part of “For a good cause” here.