Efva Attling opened her workshop in 1999 on Hornsgatan 42, in the arty southern part of central Stockholm. After two years, she expanded and bought the premises next door as well. This was the first jewelry shop that she owned and designed.
In November 2004 the flagship store "Efva Attling Stockholm" opened on Birger Jarlsgatan, right in the center of Stockholm, located just between Gucci and Louis Vuitton.
Today, the company runs a total of six concept stores, located in Stockholm, Gothenburg, Malmoe, Helsinki, Oslo and New York. All the stores have been built with the same atmosphere as the very first one - with soft powder-colored walls and oak details.
Popular amongst celebrities
Efvas' jewelry fast became a must-have among Stockholm’s trendiest people. When Madonna started wearing her "Homo Sapiens" necklace regularly in public, the wide spread recognition and PR hype was officially underway. Many other well-known personalities have been seen in the jewelry over the years, including Jennifer Aniston, Sarah Jessica Parker, Meryl Streep, Paris Hilton, Iman and Sharon Stone.
More than 200 retailers
The jewelry has become more and more popular each year and the company has grown rapidly. Today, Efva Attling Stockholm is also represented by 200 retailers in over ten countries. The success of the brand is due largely to the company’s devotion to its' mission: to create unique jewelry and design “with a thought” - bringing purpose and happiness to our customers, who live in an otherwise busy and stressful world.
Our goal is to make jewelry that are stylish, beautiful and inspiring - all at once.
We call it "Beauty with a Thought".