Efva Attling opened her own workshop in February 1999 on Hornsgatan 42 in the southern part of central Stockholm. After two years, she expanded and bought the premises next door as well. This was the first jewellery shop that she owned and designed; nowadays the company owns shops in Gothenburg, Helsinki, Oslo and New York as well.

In November 2004 the flagship store "Efva Attling Stockholm" opened and is located on Birger Jarlsgatan right in the center of Stockholm just between Gucci and Louis Vuitton. All the stores are built with the same kind of atmosphere as the first one, with powder-colored walls and oak details.

Popular amongst celebrities

Efvas's jewellery fast became a must-have among Stockholm’s trendiest people. When Madonna started wearing her "Homo Sapiens" necklace regularly in public, the wide spread recognition and PR hype was officially underway. Many other well known personalities have been seen in the jewellery over the years, including Jennifer Aniston, Sarah Jessica Parker, Meryl Streep, Paris Hilton, Iman and Sharon Stone.

More than 200 retailers

The jewellery has become more and more popular each year and the company has grown rapidly. Efva Attling Stockholm is now established in over ten countries, with seven concept stores and 200 retailers. The success of the brand is due largely to the company’s devotion to its mission to create unique jewelry and design “with a thought” that adds purpose and happiness to the lives of our customers in an otherwise busy and stressful world. 

Our goal is to make jewellery that are stylish, beautiful and inspiring, all at once.

We call it "Beauty with a thought".